Mini Summer Camp Series Digital Marketing Trends Tomorrow in Stamford >> digital Marketing

6/28/2017 Come join us for summer Social Media Camp on Thursday, June 28th from 6:00 pm to 8:00 pm at the Ferguson Library, Stamford. We will be meeting in the computer room on the third floor.

[24]7's Digital Marketing Suite Brings High-Frequency Bidding to the Device Level >> digital Marketing

6/28/2017 Mobile search improvements have been further enhanced through [24]7's partnership with Marchex, which delivers digital marketing automation for inbound call campaigns. Marketers can integrate and measure offline calls, gain insights into acquisition ...

5 Digital Marketing Trends to Implement in 2017 >> digital Marketing

6/28/2017 Savvy marketers know that they need to keep up on the latest digital marketing trends within their industry, but outside of marketing circles there's often a lack of awareness about how important it is to stay current with the marketing trends—digital ...

So I started a digital marketing agency >> digital Marketing

6/28/2017 He's been impressed with the results seen after working with myself on a freelance basis over the past 12 months and saw I needed a new challenge.

How Performance Creative Can Lift Your Digital Marketing ROI >> digital Marketing

6/28/2017 CEOs are demanding concrete results. They want to know exactly how many new users and how much new revenue their digital campaigns brought in last quarter—and, unfortunately, many marketing departments struggle to deliver much (if any) good news.

CloudCommerce Launches New Digital Marketing Division >> digital Marketing

6/28/2017 SANTA BARBARA, CA--(Marketwired - June 27, 2017) - CloudCommerce, Inc. (OTCQB: CLWD), a global provider of cloud commerce services to leading brands, today announced the launch of its new digital marketing division. This new division will provide ...

This marketing technique works wonders for Australian real estate site >> marketing

6/28/2017 Domain, the Australian real estate site owned by Fairfax Media (ASX: FXJ), reckons its transformation from the “other” property site into a serious contender for the market-leading spot was due to a renewed focus on its parent company's specialty ...

What Insights Lie at the Intersection of Neuroscience and Marketing? >> marketing

6/28/2017 Research into the interplay between the discipline of neuroscience - which studies the brain and the nervous system - and marketing could help to explain how people make decisions, how they react to stimuli and what triggers might amplify or diminish ...

IVC bolsters sales and marketing >> marketing

6/28/2017 Ray Harding, managing director of IVC, welcomed the new recruits. “They will add great depth to our sales and marketing team and together will be an integral part of delivering long term, strategic relationships with new and existing IVC customers,” he ...

Rakuten Marketing Snags Programmatic Pioneer Neal Richter As CTO >> marketing

6/28/2017 Like some of its competitors, Rakuten Marketing has constructed its stack through a series of acquisitions, which range from smaller purchases, such as mobile demand-side platform Deep Forest Media and attribution tool DC Storm, to splashier deals ...

The Past and Future of Digital Marketing: A View From the Cannes Cyber Jury >> marketing

6/28/2017 Things, we are relentlessly reminded, move pretty fast in the digital marketing realm. So 10 years in this world is practically geological, trilobites-to-goldendoodles kind of time, right?

More Marketers Look to AI to Help Develop Content Marketing Strategies >> marketing

6/28/2017 Marketers are investing heavily in content marketing, and many are looking to emerging technologies like artificial intelligence (AI) to help shape their strategies, new research suggests.

Is Your Influencer Marketing Platform an Asset or a Liability? – Adweek >> marketing

6/28/2017 Influencer marketing's recent surge in popularity has spawned a variety of platforms designed to help brands manage and run effective influencer marketing ...

Four Steps To Help Your Recruitment Firm Develop Targeted Marketing Campaigns >> marketing

6/28/2017 In a highly competitive talent market, you must be creative if you want to retain and recruit today's top talent. Developing targeted marketing campaigns can build brand awareness, engage passive talent, help retain current clients and even uncover new ...

College student, heart surgery survivor, marketing consultant >> marketing

6/28/2017 I run Wallock Media, which is a strategic marketing consulting business. We focus on helping small companies, usually with five to 10 employees, begin scaling their customer acquisition efforts using things like Facebook Ads and email marketing. We ...

Successful Brand Building: Marketing's Four P's Revisited >> marketing

6/28/2017 “What is marketing?” If you ask five different people this question, you'll likely get five different answers. When I was in school, the answer was much more structured and straightforward: We were told that marketing is more or less a set of processes ...

Zoe's Kitchen's Rebound Hinges on New Food, Marketing, and Time >> marketing

6/28/2017 Zoe's previous efforts at marketing and advertising have centered around building Zoe's brand and showing the type of food it serves.

Marketing must be better defined to be taken seriously: One analyst's view of the discipline >> marketing

6/28/2017 Having worked at Tesco for over 10 years as a supply chain director, Bruno Monteyne is now one of the UK's most respected retail analysts.

Before Doubting Your Product/Service, See How To Improve Your Marketing Team >> marketing

6/28/2017 Marketing is one of the most critical elements of your business. If you get marketing right, you can drive sales, increase brand recognition, and establish a foundation of enduring success; get it wrong and your company is probably in trouble.

Marketoonist on one-to-one Marketing >> marketing

6/27/2017 Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Mindshare and Possible partner for Amazon services brand marketing >> Mobile Marketing

6/27/2017 WPP agencies Possible and Mindshare are partnering to introduce a new suite of tools that will help brands leverage their media and eCommerce investments across Amazon's ecosystem.

Jack Entertainment's Gayle Joseph to return to her marketing company >> marketing

6/27/2017 The vice president of corporate communications for Dan Gilbert's Jack Entertainment LLC is leaving to return to her own marketing firm, the gaming company announced Tuesday. Gayle Joseph's last day will be Oct. 4. After that, she'll return to Gayle ...

May We Have Your Attention: Marketing To Millennials >> marketing

6/27/2017 We read headlines about millennials daily, but it's not every day that brand strategists are able to hear directly from the largest generational group in the U.S.

Court upholds SF law on deceptive pregnancy clinic marketing >> marketing

6/27/2017 A federal appeals court on Tuesday upheld a San Francisco ordinance that sought to halt deceptive marketing practices by organizations that claim to offer a variety of pregnancy-related services and counseling, but focus instead on dissuading women ...

The Invisible Threat of 'Black Hat' SEO to Your Company's Reputation >> Online Marketing

6/27/2017 Most companies with an online presence have at least some understanding about Search Engine Optimization (SEO), the process of trying to increase the visibility of your website on major search engines, but most business owners and marketing executives ...

Investment Round: Mic, Houzz, Yoyo Wallet and Soldo >> Mobile Marketing

6/27/2017 Investment Round is our weekly update on which firms have secured new funding, which areas are seeing the most financing, and who is putting up the cash that enables these companies to keep pushing the capabilities of mobile marketing further.

WPP among those hit by global 'cyber attack' >> Mobile Marketing

6/27/2017 Advertising holding firm WPP and several of its agencies are among those affected by an apparent global cyber attack that has caused multiple companies to lose control of their systems, with some reportedly receiving ransom demands for stolen data.

Nvidia secures multiple partnerships to accelerate self-driving cars >> Mobile Marketing

6/27/2017 US firm Nvidia Corp, best known for its graphics technology in computer games, has announced multiple new partnerships aimed at developing software for self-driving cars and related systems that will see the company working with a number of global ...

Verve Releases New Study on the State of Location-Powered Mobile Marketing >> Mobile Marketing

6/27/2017 NEW YORK, June 27, 2017 /PRNewswire/ -- Verve™, the global leader in location-powered mobile marketing, today announces a newly published study on the state of location-fueled strategies and campaigns among brands and advertisers active in the ...

Apple and Alphabet back different rental firms in race to the self-driving firm >> Mobile Marketing

6/27/2017 ... area as Waymo-enabled self-driving cars becoming available in the marketplace,” said Larry De Shon, president and CEO of Avis Budget Group.

Mobile marketing set to grow in the UK - Marketing Tech News >> Mobile Marketing

6/27/2017 37 million UK consumers have opted for SMS as their preferred choice for receiving notifications from businesses.

Wimbledon launches virtual assistant, AI-edited highlights and mixed reality >> Mobile Marketing

6/27/2017 IBM has been the Championship's official technology partner since 1990, and in recent years the two have worked together to grow Wimbledon's presence on mobile, from web to app. In 2011, there were a total 51.9m visitors to its portfolio of digital ...

Apple acquires eye-tracking startup SensoMotoric Instruments >> Mobile Marketing

6/27/2017 After the announcement of ARKit at this year's WWDC event, the signs that Apple may be working on some form of smart glasses were fairly strong.

6 crucial digital marketing trends >> digital Marketing

6/27/2017 As social media channels wax and wane and as content consumption patterns evolve, marketers have to pivot accordingly. Predicting the next big thing in digital marketing can be a fool's errand, but certain trends give a strong indication of which way ...

Digital Marketing Manager >> digital Marketing

6/27/2017 The Digital Marketing Manager will play a key role in shaping the company's digital strategy in line with Liverpool Philharmonic's strategic plan, driving earned revenue online and deepening patron engagement.

Product Marketing Specialist >> marketing

6/27/2017 Named one of Modern Healthcare's Best Places to Work five years in a row and ranked #1 in five Best in KLAS categories in 2017, industry-leader Premier, Inc. is seeking a driven and high-performing Product Marketing Specialist to join its growing ...

Mainstream Marketing Focuses on Cannabis Industry to Capture 'Stoner' Audience >> marketing

6/27/2017 Innovative marketing is not just about being original. It's about knowing the experience the audience will enjoy and bringing it to them at the next level.

Global Oxygen Therapy Consumables Market - Analysis ... >> Online Marketing

6/27/2017 Research and Markets has announced the addition of the "Global Oxygen Therapy Consumables Market 2017-2021" report to their offering.

Lead speaker at Archant's Digital Decoded seminars says SEO is king in online marketing >> digital Marketing

6/27/2017 This is the advice of a digital marketing guru who will be leading three seminars from media group Archant on digital skills.

Digital Marketing Expert Evan Weber Launches Complimentary ... >> digital Marketing

6/27/2017 Affiliate Marketing Expert Evan Weber, CEO and Founder of Affiliate Marketing Agency Experience Advertising, Inc., has released his free affiliate marketing ...

To compete with charter schools, one Pa. school district hires a marketing firm >> marketing

6/27/2017 In an effort to persuade parents not to send their children to charter schools, the Bethlehem Area School Board will spend more than $3,000 a month over the next two years on a local communications and marketing firm to promote the district's success.

Marketing Company Investing in Skills, Jobs >> marketing

6/27/2017 Indianapolis-based Well Done Marketing Inc. is planning to invest $580,000 into an expansion. The company, which provides advertising, public relations and digital media services, says it wants to add 10 jobs by 2021.

Tesco, Nestlé, Instagram: Everything that matters this morning >> marketing

6/27/2017 Tesco has launched a one-hour grocery delivery service for customers in central London in a clear attempt to take on Amazon and its 'Prime Now' offering.

Thinking About Chatbots For Marketing? Consider This - Forbes >> marketing

6/27/2017 As early as 2015, brands were experimenting with chatbots on Facebook Messenger to communicate with consumers. Today, brands from Estée Lauder to ...

Pitches and glitches: Tax preparers discuss marketing goofs >> marketing

6/27/2017 Marketing goes with a prep practice like water goes with a lawn: When used right, growth happens. Of course, not every marketing plan succeeds. Jeffrey Schneider, EA in Port St. Lucie, Fla., recalls his “two-year experiment in [newspaper] print ...

Consumers Voice Opinions on Effective Healthcare Marketing >> marketing

6/27/2017 In a recent survey consumers react to what works, and what doesn't in healthcare marketing and advertising.

May We Have Your Attention: Marketing To Millennials - Forbes >> marketing

6/27/2017 Millennials have a lot to offer the market, and it all starts with their valued attention.

Marketing for a New Age: Being Digital vs. Doing Digital >> marketing

6/27/2017 To thrive in an increasingly technology-dominated world, marketing organizations need to adopt a unique set of traits that are helping the world's top digital companies dominate the competition—traits we call their "Digital DNA.

Singular and Apsalar merge to create unified marketing analytics ... >> marketing

6/27/2017 Mobile marketing analytics firm Singular is merging with mobile app attribution and audience management firm Apsalar today so the two companies can offer a ...

The Most Effective Content Marketing Tool Your Strategy May Be Missing >> marketing

6/27/2017 Figuring out the right content marketing strategy to fit a specific business can be a challenge - from learning about your audience to implementing a campaign across a range of channels, a digital marketer's task is a hefty one.

Want More Digital Marketing Success? Track Everything >> marketing

6/27/2017 No two professionals ever rely on the same exact strategy, especially considering how many different digital marketers there are today.

Marketing Automation: Five Things You're Getting Wrong (And What To Do Instead) >> marketing

6/27/2017 Marketing is the first step in an efficient business development solution, as it can determine whether you are a good match with a potential client.

How Far in Advance You Need to Plan Your Marketing for Christmas >> marketing

6/27/2017 The National Retail Federation (NRF) reports that, “each year about 40 percent of consumers begin their holiday shopping before Halloween.

Joieful raises additional funding for local travel app >> Online Marketing

6/27/2017 Joieful has also added Search Influence, a leading online marketing company based in New Orleans, as a strategic partner. Search Influence will be leading Joieful's digital marketing efforts to expand its reach with influencers and leverage its unique ...

Tencent set to invest almost $300m in original live streaming content >> Mobile Marketing

6/27/2017 Tencent boasts a diverse range of investments in a variety of tech areas, including eCommerce, AI, automotive manufacturing and digital marketing. It recently acquired Supercell, the firm behind best-selling mobile game Clash of Clans, from Japanese ...

Sarah Jordan joins PNCU as Marketing Specialist >> marketing

6/27/2017 CHICOPEE - James Kelly, president and CEO of Polish National Credit Union (PNCU), announced that Sarah Jordan has joined the credit union as a marketing specialist. Jordan's responsibilities include internal and external communications, marketing ...

Three Ways Companies Can Engage Millennials Through Their Marketing >> marketing

6/27/2017 Since I'm a millennial entrepreneur, I spend a lot of time thinking about how I function as a millennial customer. In other words, like many millennials, I like looking at myself in the mirror - only in this case, I'm referring to a theoretical mirror ...

SMS driven mobile marketing is set to soar in the UK >> Mobile Marketing

6/27/2017 A white paper titled 'The State of SMS' released today by Textlocal, one of the UK's leading SMS marketing platforms, predicts a sharp rise in mobile marketing & promotion as Britain boasts nearly 80m active mobile phones in circulation for the first time.

aggity, RedPoint Global Aim to Deliver Personalized, Cross-Channel Campaigns >> Mobile Marketing

6/27/2017 “The partnership will meet the growing marketing technology needs of the respective markets,” the firm tells us. As part of their agreement, aggity will provide customer engagement services using the RedPoint Customer Engagement Hub solution, which ...

Cannes Lions: PreVUE Answers the Call for Verification >> Mobile Marketing

6/27/2017 At the center of Cannes Lions is the conversation around third party verification, says the team at DashBid. According to a company email sent to MMW on Monday, this is, by far, the most important topic in the digital advertising industry.

First Look: Guts The Grunt Work out of User Acquisition >> Mobile Marketing

6/27/2017 The founders of mobile marketing company AppScotch, acquired by AppAnnie, today launched their newest venture,

The Pitch: Advertising and marketing news for 6.27.17 >> marketing

6/27/2017 Pinch Hit Partners worked with local attorney Christopher Macturk on branding and marketing for his new practice, Evolution Divorce & Family Law PLLC.

54 Statistics & Trends That Will Shape Digital Marketing Strategy >> marketing

6/27/2017 Over 50 stats, facts and trends about digital advertising, mobile marketing, social media, content marketing, email and SEO that will influence the way you craft your strategy in digital channels.

Director of Marketing and Communications >> marketing

6/27/2017 The Aspen Leadership Group is proud to partner with Harmony Foundation International in the search for a Director of Marketing and Communications. Do you love music and the arts? Does a mission of enriching lives through singing and music ring a chord ...

IRI Partners with Jumpshot to Enhance Suite of E-Commerce Solutions >> Mobile Marketing

6/27/2017 “In today's digital age, it's more important than ever to understand consumer behavior on e-commerce platforms,” said Robert I. Tomei, president of Consumer and Shopper Marketing, Core Content and Insight Services for IRI. “The addition of Jumpshot's ...

Responsive delivers for Hillarys >> Mobile Marketing

6/27/2017 The move to mobile is a trend that has been well documented in recent years. Most retailers have seen big increases in the proportion of users visiting their websites from a mobile device, and made-to-measure blinds, curtains and carpets retailer ...

Effective Targeting Techniques for Digital Marketing in Real Estate >> digital Marketing

6/27/2017 Be it luxury or affordable homes, real estate developers are increasingly adopting digital marketing for brand awareness as well as lead generation.

54 Statistics & Trends That Will Shape Digital Marketing Strategy >> digital Marketing

6/27/2017 Over 50 stats, facts and trends about digital advertising, mobile marketing, social media, content marketing, email and SEO that will influence the way you craft your strategy in digital channels. Use these the next time you need to build a ...

Matt quits day job to travel full-time, with an online sideline >> Online Marketing

6/27/2017 The go-getter said he was targeting small businesses looking to create a "simple and beautiful" online presence. "The work will involve creating websites, updating and maintaining the business' online marketing, optimising their search engine, social ...

Paytm Mall helps car and bike dealers get online >> Online Marketing

6/27/2017 Dealers use the tool for outdoor installations or below-the-line marketing materials to drive sales or test-drive leads. The service is available across 150 Indian cities.

Mobile marketing is set to soar in the UK – driven by SMS – but 50% of businesses still no using it >> Mobile Marketing

6/27/2017 37.2 million UK consumers have opted to use SMS and mobile communications as their preferred choice for receiving notifications from businesses, yet only 50% of businesses surveyed are currently using SMS as part of their marketing strategies. So finds ...

Ask Mr. Marketing: What good is that award? >> marketing

6/27/2017 Meeting at my house for dinner their last night in town, Lester handed me the San Diego Downtown News list of best restaurants and observed a curious anomaly.

How to go above and beyond with your marketing strategy >> marketing

6/27/2017 One of New York City's top landscape design experts, Steve has seen an increase in demand for landscaping projects on rooftop properties in various parts of New York City.

Teads launches video ad chatbot, Tommy Hilfiger is the first brand to ... >> Mobile Marketing

6/27/2017 Outstream video specialist Teads has integrated a chatbot within outstream video ad formats. Global fashion brand Tommy Hilfiger is the first brand to use the ...

Citipeak Events respond to findings that claim digital marketing is the least trusted among consumers >> digital Marketing

6/27/2017 The London-based firm promotes the use of event marketing as the most effective marketing strategy that can be used in harmony with online content.

8 Rookie Marketing Mistakes I Made But You Don't Have To >> marketing

6/27/2017 When I first started blogging and a supporting social media for it, I made a ton of rookie marketing mistakes. Once I accidentally posted a cat article to my company's corporate Facebook page, which had nothing to do with cats.

Social Media Isn't Just One Person's Job >> marketing

6/27/2017 Just like with any other significant marketing effort, you need to have a team that develops social media strategy, executes that strategy, and measures the impact.

How To Use Behavioral Data In Personalized Marketing Campaigns >> marketing

6/27/2017 Let's face it: We live in a hyper-connected world where consumers now have more options, more choices and more distractions during the purchasing process, causing a seismic shift for brands across all industries.

This Is The Future Of Influencer Marketing >> marketing

6/27/2017 It's a good time to be in the influencer marketing business. According to TapInfluence, 73% of marketers say that they have an allocated budget for influencer marketing. ION found that 71% of consumers are more likely to make a purchase based on a ...

AOTY HK series: Mobile Marketing Agency of the Year 2017 >> Mobile Marketing

6/26/2017 For the entirety of June, Marketing will be putting the spotlight on each of the category winners at the Agency of the Year Awards 2017 Hong Kong.

Honda Dealers Hitch Their Marketing With Stone Ward >> marketing

6/26/2017 The deal, announced Monday, will include advertising, design, social media, digital marketing and media planning and purchasing.

The Rise of the Chief Marketing Technologist >> marketing

6/26/2017 A few short years ago, Gartner predicted that by 2017, chief marketing officers would be spending more on technology than chief information officers.

Why ground marketing is ultra-effective for your dental practice >> marketing

6/26/2017 Digital marketing, like social media and internet advertising, is a no-brainer for most businesses. But have you considered face-to-face marketing, or ground marketing? Ground marketing is a way to build relationships in your community. This kind of ...

Getting ahead of the marketing curve: 5 digital trends you must ... >> digital Marketing

6/26/2017 From AI to the rise of connected devices, columnist Jim Yu takes a look at the top trends to keep an eye on to stay a step ahead of the competition.

Want to hear pharma speak candidly—and publicly—about marketing? Go to Lions Health >> marketing

6/26/2017 While pharma marketing executives were easily outnumbered by ad agency folks at Cannes Lions Health, drugmakers pulled in big audiences with play-by-play case studies and frank talk.

40% Consumers Abandon Websites due to Bad Ad Experiences, says Rakuten Marketing Report >> Online Marketing

6/26/2017 Rakuten Marketing, a leading technology company that enables brands to increase sales through data-driven marketing, released its latest Rakuten Marketing Insights report. The report is titled “Consumer Online Ad Sentiments: What Needs to Change About ...

How to Build Online Authority When You Have None >> Online Marketing

6/26/2017 Online authority is a powerful concept in the world of online marketing, both as a general idea and as a specific application in the field of search engine optimization (SEO).

How the Founder of Moz Went From Severe Debt to Over $40 Million in Revenue >> Online Marketing

6/26/2017 Founder and former CEO of Moz Rand Fishkin offers an honest account of how he went from a struggling start-up with $500,000 in personal debt to an online-marketing heavyweight, netting $40 million in revenue, in just seven short years. Fishkin explains ...

HTC Vive to put a virtual reality spin on Tate Modern's Modigliani show >> Mobile Marketing

6/26/2017 Modigliani's 'The Little Peasant'. HTC Vive will bring a VR dimension to Tate Modern's exhibition of the artist's work when it opens in November.

Starling takes its challenger bank to Ireland >> Mobile Marketing

6/26/2017 Digital-only challenger bank Starling is to launch in Ireland, having received a banking “passport” to operate in the country.

Market your business the Yoco way: inspiration for African entrepreneurs >> digital Marketing

6/26/2017 But when it comes down to actually crafting your digital marketing strategy you'll realise that it can be a complex and difficult task.

Brokers need to be 'religious' about digital marketing >> digital Marketing

6/26/2017 Meant For Business founder Fabrice Beillard told The Adviser that brokers need to have a “religious” approach to their digital marketing strategy, and should have the right systems and tools to measure and track the success of their campaigns. He ...

Speakeasy: Speech at digital marketing conference details why businesses need to think mobile — and virtual reality >> digital Marketing

6/26/2017 So, it may have come as a bit of a surprise when a representative from Google, perhaps the largest player in the game, told the crowd at the New Jersey Digital Marketing Conference sponsored by SEMGeeks that their future success will be based on the ...

Destination Cleveland wins award for RNC marketing campaign >> marketing

6/26/2017 “I'm incredibly proud of the results that were achieved through this community-wide collaboration and the countless hours of campaign execution by the Destination Cleveland marketing team and our partners,” said David Gilbert, president and CEO of ...

7 Proven Facebook Marketing Ideas That Will Help Your Business >> marketing

6/26/2017 These seven Facebook marketing ideas will help you reach your target audience, build your brand, increase engagement, drive sales, and grow your business.

AstraZeneca at Cannes: Healthcare delivery's speeding away from ... >> marketing

6/26/2017 Can smartphones upend commerce in biopharma? AstraZeneca thinks they might, which is why the U.K.-based drug giant teamed up with Babylon Health in an ...

NPR Follows The Herd On Milk Marketing Survey >> marketing

6/26/2017 Survey results aside, it seems to me that NPR's two pieces simply bought into the dairy industry's marketing message (which is not that different from that of the U.S.

Phase 3 Expands Print Capabilities with Two New EFI VUTEk 5r LED Printers >> marketing

6/26/2017 DALLAS - June 26, 2017 - Phase 3 Marketing and Communications, an end-to-end marketing, PR, creative, digital, print and marketing logistics service provider, continues to position itself as the leading supplier of cutting-edge, quality print design ...

OxyContin maker urges judges to stop release of secret marketing records >> marketing

6/26/2017 A state appeals court Monday heard arguments over whether secret records regarding the marketing of the powerful prescription opioid OxyContin should be released to the public.

This Is The Future Of Influencer Marketing - Forbes >> marketing

6/26/2017 Here's where influencer marketing is headed in 2017 and beyond.

Marketing Copywriter / Public Relations Specialist >> marketing

6/26/2017 The Communications and Marketing Content Developer will generate quality marketing content that enhances Atlas Copco's brand image.

32 Memes that Explain SEOs Perfectly >> Online Marketing

6/26/2017 Working as an online marketing individual, SEO or digital marketer can be a very rewarding career. However, much of your time will be spent slogging away - monitoring rankings, staying on top of algorithm changes, and doing keyword research.


6/26/2017 A white paper titled 'The State of SMS' released today by Textlocal, one of the UK's leading SMS marketing platforms, predicts a sharp rise in mobile marketing as Britain boasts nearly 80m active mobile phones in circulation for the first time. Despite ...

Study: Sexual content in ads has no effect on purchase intention >> Mobile Marketing

6/26/2017 Mobile Marketing Magazine Logo · News · Advertising · Apps · Beacons · Connected World · Hardware · Location · mCommerce · Messaging · Mobile Money · Social · Stats · VR & AR · Analysis · Features · Opinion · Innovation Lab · Campaigns · Interviews ...

Chinese watchdog clamps down on video services >> Mobile Marketing

6/26/2017 China's TV and film watchdog has ordered three major web portals, including social media site Sina Weibo, to shut down video and audio streaming services, because they are in violation of state rules.

Imagination TV, Inc. Signs White Label Agreement Offering Mobile Marketing Exclusively to Marijuana Businesses >> Mobile Marketing

6/26/2017 CASPER, Wyo., June 26, 2017 /PRNewswire/ -- Imagination TV, Inc. (OTC PINK: IMTV) is pleased to announce that it has signed an agreement with Textmunication Holdings, Inc. giving Imagination TV rights to sell Short Message Services (SMS) to cannabis ...

Discovery and TIM partner for exclusive Olympics coverage >> Mobile Marketing

6/26/2017 TIM will have 'Official Mobile Broadcaster' status, which gives the telco the opportunity to offer its customers a differentiated viewing experience, with exclusive access to a 24/7 operator-branded linear news and highlights channel and exclusive ...

New Penrith based Digital Marketing firm aims to improve the skills of business owners >> digital Marketing

6/26/2017 Based in Penrith, The Tec Firm aims to help small, medium and large business build their online presence, by helping to develop websites, social media, email marketing, SEO and other online technologies. Uniquely, in this highly competitive digital ...

Nationwide first to use new Ricoh digital marketing tool >> digital Marketing

6/26/2017 Nationwide customer St Austell Brewery is already exploring the capabilities of the system, which links to the company's digital printers and significantly reduces manual handling between client orders and final print. “There are a lot of options on ...

Can digital and TV data crunchers ever find a common language? >> digital Marketing

6/26/2017 In digital marketing, the sheer wealth of data available and the ease with which it can be gathered has put the science of ad creation on a more level footing with design and copywriting.

AI: The Future Of Digital Marketing (And Everything Else) >> digital Marketing

6/26/2017 The idea of artificial intelligence (AI) has been around for decades, and from movies to games, has now found a home in the mainstream.

5 Questions With: Mark Jackson talks about sports and marketing in Polk >> marketing

6/26/2017 As the director of Polk County's Tourism and Sports Marketing, Mark Jackson taps into every experience that has gotten him to where he is today.

Instagram for marketing: The good, the awesome...and the catch >> marketing

6/26/2017 The snap-happy social network has come of age and marketing departments are buying in. Instagram has almost completed its transformation from frivolous camera app to serious marketing channel - almost. Here I talk about its marketing appeal, sweet spot ...

Courtney Tritch, local marketing pro, running for Congress >> marketing

6/26/2017 Rep. Jim Banks of Columbia City is be the Republican incumbent. Tritch was the former vice president of marketing for the Northeast Indiana Regional Partnership for six and a half years.

4 Places Marketers Are Safe From Other Marketers >> marketing

6/26/2017 A few months ago, I felt lost. I was looking for marketing communities of like-minded professionals, but every time I joined one, spammers, bots and other obnoxious characters invaded the conversation with products and services that were “guaranteed ...

Marketing Too Well: Understanding the Marketing Hype >> marketing

6/26/2017 While perhaps an extreme case, Paris tourism is a great example of a classic problem that marketers face when working on product marketing: how to promote your product during product launch without overselling to a point that damages your brand's ...

Dollar Shave Club's secret to marketing success: 'Bite down on a human truth and don't let go' >> marketing

6/26/2017 Speaking to Marketing Week at the Cannes Lions Festival yesterday (21 June), the brand's executive creative directors Alec Brownstein and Matt Knapp lifted the lid on its inner workings since the takeover in July last year.

7 E-Commerce Marketing Events You Don't Want To Miss >> marketing

6/26/2017 There are few things I love more than marketing conferences. I consider myself a people person, and these types of events are prime for meeting industry influencers, other marketing speakers, and motivated individuals who are eager to learn more about ...

Studios Unveil Marketing Strategies at Station Summit >> marketing

6/26/2017 Studios and syndicators came to PromaxBDA Station Summit in Las Vegas June 19-23 to reveal their marketing plans for upcoming shows to their TV station clients.

How To Use Behavioral Data In Personalized Marketing Campaigns >> marketing

6/26/2017 Let's face it: We live in a hyper-connected world where consumers now have more options, more choices and more distractions during the purchasing process, causing a seismic shift for brands across all industries.

SEO for Growth Launched in Denver >> Online Marketing

6/26/2017 Bill Orth and Chris Pistorius, the executive team of iFuse Internet Marketing, have been chosen as two of the first certified SEO Consultants through SEO for Growth.

Why advisers should obey the 'five Ps' of marketing >> marketing

6/26/2017 Effective marketing can be an extremely powerful tool for all businesses, regardless of their size. There are not many in the UK advisory market aware of the five Ps of marketing but if any business is to be successful in its marketing strategy, then ...

New Personal Care Advertising and Marketing Report Reveals Consumer Insights >> marketing

6/26/2017 Among the key findings of the "2017 Southwest Personal Care Marketing Report" are that consumers prefer television and direct mail over other media, and are influenced to make decisions when they see and hear the words "trustworthy," "safe" and "honest ...

What Is The Future Of Influencer Marketing? >> marketing

6/26/2017 Even as influencer marketing gains momentum, the same question has been continually posed: Is influencer marketing dead?

Insights Unlock Competition-Crushing Customer Loyalty, Says New inMarket Report >> Mobile Marketing

6/26/2017 Today, we're bearing witness to the enormous marketing power of insights and how they can be used in business for brands and locations to get to know their customers more intimately.

First Look: YouAppi Research Reveals Challenges for Mobile Marketers >> Mobile Marketing

6/26/2017 “Regardless of the challenges, marketers see tremendous opportunities with mobile video,” the company contends. “Among the respondents who work in a range of mobile marketing and mobile user acquisition positions not inherently focused on mobile ...

Digital marketing in the 21st century >> digital Marketing

6/26/2017 Digital marketing is moving quicker than ever - the online world is changing even as we speak. The complex strategies we see as perfect this year may well become obsolete by the time we start seeing their results.

Email marketing startup MessageGears raising $2.75 million >> marketing

6/26/2017 MessageGears' software is used by consumer brands, including Expedia (Nasdaq: EXPE),, and Runkeeper, to send more than a billion email marketing messages per month. The startup plans to add mobile, text and voice messaging to its ...

How Social Media Marketing Generated $7 Million in Affiliate Sales for This Entrepreneur >> marketing

6/26/2017 In my conversations with Stone, although he realized the potential for success and monetary gain on the platform, he never thought that social media marketing would create a lifestyle that would allow him to get rich and afford him the freedoms that he ...

Why responsive design doesn't mean your mobile conversions will increase – Esendex >> Mobile Marketing

6/26/2017 As a reader of Mobile Marketing, you probably don't need reminding of Google's mobile-friendly update to search rankings in April 2015.

Facebook prepares to spend big on original programming >> Mobile Marketing

6/26/2017 Netflix has enjoyed great success with original programmes like Narcos. Can Facebook repeat the trick? Facebook is preparing to spend big to realise its original programming ambitions.

RoboForex Marketing Head Talks about the Future of the FX Industry >> marketing

6/26/2017 Marketing strategies are also under the regulators' spotlight. Not all participants of the currency market are able to comply with these terms, that's why the number of non-regulated brokers is still pretty big.

Swrve Touts Mobile Engagement Driven Email Campaigns >> marketing

6/26/2017 Swrve, a leader in mobile marketing engagement, announced late last week what the company calls “significant enhancements” to its mobile engagement tools - tools designed to empower marketers to deliver highly personalized email campaigns that are ...

Study: Despite growth, mobile video still a challenge >> Mobile Marketing

6/26/2017 While most consumers are now watching at least some video content on their mobile device(s), brands and advertisers continue to struggle with the medium.

Google to stop scanning emails to target ads >> Mobile Marketing

6/26/2017 Google is to stop the practice of scanning Gmail users' emails in order to deliver targeted advertising. The move was announced in a blog post written by Google Cloud SVP Diane Green.

4 steps to content marketing that will grow your real estate business >> marketing

6/26/2017 Show you actually care about the new environment they are going to adjust to. Provide value to users of the internet and your client base by blogging and posting content.

Key Jobs Online – Affiliate Marketing Is Key? >> Online Marketing

6/26/2017 Key Jobs Online is a website that claims to offer its members a method of making regular money at home. The website offers access to affiliate marketing programs that mainly involve the sale of digital information, eBooks and software. It also claims ...

5 Online Marketing Integrations Successful Businesses Use >> Online Marketing

6/26/2017 With online spend set to become the preferred method of shopping, it's unsurprising that recent statistics indicate the average digital marketing spend for businesses will reach $118 billion (£91.4 billion) by 2021. However, investing this amount into ...

Study finds uptick in time spent in-app >> Mobile Marketing

6/26/2017 As mobile technology has improved, so has the amount of time many people spend on their phones - both in-app and via browsers.

Booting Up: 'Influencers' used for positive image >> digital Marketing

6/26/2017 In addition to a new “branded content” policy, the social network launched a new digital tool that allows influencers to easily tag their client and show that the post is sponsored.

6 crucial digital marketing trends >> digital Marketing

6/26/2017 Online marketing is notoriously volatile. Today's hot platform, tool or technique might be tomorrow's laughingstock.

AOTY HK series: Integrated Marketing Agency of the Year 2017 ... >> marketing

6/26/2017 For the entirety of June, Marketing will be putting the spotlight on each of the category winners at the Agency of the Year Awards 2017 Hong Kong.

6 crucial digital marketing trends >> digital Marketing

6/26/2017 As social media channels wax and wane and as content consumption patterns evolve, marketers have to pivot accordingly. Predicting the next big thing in digital marketing can be a fool's errand, but certain trends give a strong indication of which way ...

The 33 Best Podcasts for B2B Marketing Leaders >> marketing

6/26/2017 GaryVee is a master of the marketing craft. So beyond the quality of the content, you'll also see how a world-class marketer is leveraging the medium of audio to nurture relationships with his audience at scale...which is something your brand should ...

Settlers to lobby right-wing MKs over marketing freeze >> marketing

6/26/2017 Settlers plan to lobby rightwing members of the Knesset on Monday to take action on the marketing freeze for new housing projects in their communities.

FIVE QUESTIONS WITH: Mark Jackson talks about sports and marketing >> marketing

6/26/2017 As the director of Polk County's Tourism and Sports Marketing, Mark Jackson taps into every experience that has gotten him to where he is today.

Santander adopts agile marketing approach as it looks to increase effectiveness >> marketing

6/26/2017 Speaking to Marketing Week, Santander's CMO Keith Moor says the new approach is an “evolution” for the brand that came about as he learnt more about Agile methodologies.

7 E-Commerce Marketing Events You Don't Want To Miss >> marketing

6/25/2017 There are few things I love more than marketing conferences. I consider myself a people person, and these types of events are prime for meeting industry influencers, other marketing speakers, and motivated individuals who are eager to learn more about ...

Learn to become a digital marketing dynamo for less than $20 >> marketing

6/25/2017 Facebook, Google Adwords, SEO and more - these are the tools any savvy marketer needs to have in their toolkit. And with The Complete Digital Marketing Course 2017, you'll master using all of them and more. Soon you'll have the skills to grow any type ...

Marketing Medical Cannabis Like Branded Generics >> marketing

6/25/2017 Earlier this month, Tilray made a big change in how it will be marketing its medical cannabis products. Historically, it was selling its dried cannabis products under common strain names, but it has adopted a new strategy that it calls Tilray Profiles, ...

Look Out For This Surprising Consequence Of Influencer Marketing That Could Hurt Your Brand >> marketing

6/25/2017 Influencer marketing campaigns—also known as viral marketing or seeded marketing campaigns—seem to be all the rage these days.

Are you committing random acts of marketing and selling? >> marketing

6/25/2017 Someone yells, “We need to dust-off a webinar from last year and promote it”. Marketing sends out an email to prospects and customers with a discount coupon attached.

Amazon to charge $2.8m for NFL advertising packages >> Mobile Marketing

6/25/2017 NFL Amazon is reportedly hoping to charge advertisers $2.8m (£2.2m) for packages including 30-second spots during the 10 Thursday night Football games it will stream to Prime customers in the coming season.

How Digital Marketing Reaches Aging in Place Customers >> digital Marketing

6/25/2017 Many assume that digital marketing simply will not reach baby boomers and seniors. That's a mistake because both of these segments are active online and on social media.

National marketing firm relocating to new uptown Charlotte office >> marketing

6/25/2017 CHARLOTTE, N.C. (Matt Kaminer | The Charlotte Observer) - Eric Mower + Associates, a marketing firm based in Syracuse, N.Y.

Marketing people: Suzanne Cannon >> marketing

6/25/2017 I am head of marketing for Amaris Hospitality and Jurys Inn, with responsibility for the overall brand strategy for all the branded hotels in the Amaris Hospitality portfolio, as well as group marketing manager for Jurys Inn. Amaris Hospitality is one ...

2017 New Orleans debutantes: Deb pursues sports marketing career like a pro >> marketing

6/25/2017 Miss Virginia DeRussy Dodenhoff seems well on her way to achieving her desired career in marketing and communications with a professional sports team.

2017 New Orleans debutantes: Off to marketing we go >> marketing

6/25/2017 With hopes of a career in marketing, Miss Riley Marra Kirkpatrick has amassed an impressive résumé of volunteerism and work in a variety of fields and will put that experience to good use.

Intl. Conference on Marketing at SDM Institute >> marketing

6/25/2017 The objective of the two-day conference is to provide a platform for the industry, marketing practitioners and academia to share their knowledge and experiences of marketing in the digital milieu. The conference is expected to be a confluence of ...

Yahoo shuts down News Digest as Verizon clean up begins >> Mobile Marketing

6/25/2017 Yahoo News Digest Verizon-owned Yahoo has decided to shutter its News Digest app on both Android and iOS at the end of the month, just three years after launching the app.

3 Things You Should Know About Influencer Marketing (According To This Industry Pro) >> marketing

6/25/2017 Influencer marketing wasn't even an industry 5 years ago. That's what makes it such a fascinating space. It has been one of the most rapidly evolving marketing strategies, and yet in many ways it still flies under the radar in terms of big-brand ...

'Israel to freeze marketing of new settler homes in 2017' - Arab ... >> marketing

6/25/2017 Angry politicians threatened to pressure Netanyahu to rescind the decision, which would prevent workers from breaking ground on new housing projects.

YouTube introduces new VR video format, hits 1.5bn monthly viewers, and more >> Mobile Marketing

6/25/2017 YouTube VR180 YouTube has worked with its parent company's Daydream VR team to create a new video format designed to make VR content creation easier.

Three Keys To Successfully Marketing AI >> marketing

6/25/2017 If you actively play in the consumer product space at all, or simply watch a lot of television, then there are a few terms that you have been inundated with recently: Artificial intelligence.

Former incubator boss returns to direct marketing at FishUSA >> marketing

6/25/2017 It's a first cousin of catalog marketing. I made the acquaintance of the chairman and owner of FishUSA, Dan Pastore, back in 2006.

The 6 Marketing Channels You Should Be Personalizing >> Online Marketing

6/25/2017 Whether your goal is to drive online sales, generate leads or maximize page views, there is typically some action you want a visitor to take while on your site.

Extension offers 'Women Marketing Grain' >> marketing

6/25/2017 Women Marketing Grain, a four-week course designed to help farm women learn market strategies and stay on track for long term market success, is being offered by Webster County Extension.

Royal Caribbean's Snapchat Spectacles lens takes user on an underwater journey >> Mobile Marketing

6/25/2017 “The SeaSeeker will enable all adventure-seekers to get a front-row seat to the thrilling adventures found underwater in a way that has never been possible before,” said Jim Berra, CMO and SVP of marketing at Royal Caribbean International. “Snapchat ...

Marketing Minutes: Marketing and selling to various personality styles >> marketing

6/24/2017 When it comes to marketing and selling your products and services, there are two key things to remember. The first is that selling is not about you, but is about your customers.

Create B2B Buyer Personas that Inform Content Marketing Strategy >> marketing

6/24/2017 89% of B2B marketers have embraced content marketing, only 37% have a documented content marketing strategy, and only 22% say they are extremely successful with their overall approach to content marketing. Successful content marketing requires more ...

Make it Matter: Strategically Tackling Marketing Ops >> marketing

6/24/2017 It's because marketing operations pros aren't just responsible for managing their own stuff. They're often charged with doing all the dirty work necessary for everyone else to get their jobs done as well.

Rippll seeks to clean up location data >> Mobile Marketing

6/24/2017 Location has rightly been heralded as one of mobile's major USPs. The fact that an advertiser knows where someone's phone is physically located at any point in time is immensely powerful.

Anheuser-Busch InBev's Clever New Marketing Strategy to the Home-Brew Market >> marketing

6/24/2017 Having acquired the country's largest homebrew supplier, Northern Brewer, last year as a means of increasing its exposure to the craft beer market, Anheuser-Busch InBev (NYSE: BUD) has now launched a clever new marketing strategy to tie its growing ...

Phunware Partners, Lotame Helping Marketers Better Target and Convert Mobile Users >> Mobile Marketing

6/24/2017 Phunware, provider of an application lifecycle management platform that helps brands engage, manage and monetize mobile users, announced Tuesday a new partnership with data management platform Lotame.

30 Unconventional Marketing Methods Used By Hip-Hop Artists >> marketing

6/24/2017 Sometimes in order to win the game, you have to switch up how you play. We take a look at artists who have found success playing by their own marketing rules over the years. We've all heard the age-old saying that any and all publicity is good publicity.

How Big Tobacco-style marketing propels US opioid crisis — and powers $400B pharma industry >> marketing

6/24/2017 Deliberately deceptive advertising and overly aggressive marketing were - and remain - the twin anchors of the national opioid crisis, according to litigants.

Cannes' Titanium Lions Go to 4 Marketing Campaigns That Empower and Embolden >> marketing

6/24/2017 These are the campaigns honored today with some of the Cannes Lions International Festival of Creativity's most coveted trophies: the Titanium Lions.

Exciting New Ways of Internet Marketing to Try in 2017 >> Online Marketing

6/24/2017 2016 has seen a significant growth in online marketing strategies. The trends have continued to expand and new ways are being realised from time to time.

Meet The Experiential Marketing Firm Behind Awesomeness' Epic VidCon Ferris Wheel >> marketing

6/24/2017 And all are the creations of Mirrored Media - an experiential marketing firm founded in 2010 by the 29-year-old entrepreneur Justin Lefkovitch.

31 Simple Marketing Cheat Sheets For Business Owners That Don't Understand Marketing >> marketing

6/24/2017 Marketing your business can be tough, and it helps to have excellent resources to keep you up-to-date and effective. This list covers 31 of my favorite guides, checklists and cheat sheets that cover the basics of marketing: everything from SEO, to ...

'Belong in Crookston' aimed at marketing community >> marketing

6/24/2017 Hotels in the Polk County city will see some of the first funds from "Belong in Crookston," a marketing initiative aimed at attracting visitors and economic development to the city of almost 7,900 people.

Summertime marketing strategies >> marketing

6/24/2017 It is said that sales is the lifeblood of any business. While I am not going to disagree with that statement, I am going to add that it is sure tough to sell when your potential customers don't know about you or your products and services.

'Belong in Crookston' aimed at marketing community >> marketing

6/24/2017 Hotels in the Polk County city will see some of the first funds from "Belong in Crookston," a marketing initiative aimed at attracting visitors and economic development to the city of almost 7,900 people.

Finding the triggers for a more effective marketing strategy >> marketing

6/24/2017 Traditional marketing has largely been driven by the calendar. Sales are tied to major holidays and events as well as seasonal promotions.

NGL Grant winners talk Millennials, technology and marketing >> marketing

6/24/2017 SC: Millennials are a challenging demographic to approach because of their diversity of interest and the way they find information.

Yahoo shuts down News Digest as Verizon clean up begins >> Mobile Marketing

6/24/2017 Yahoo News Digest Verizon-owned Yahoo has decided to shutter its News Digest app on both Android and iOS at the end of the month, just three years after launching the app.

Innovation Lab: Radar Vests, Emotion-reading Dolls and QR Fabric >> Mobile Marketing

6/24/2017 At Mobile Marketing, we're proud to help tech companies showcase their cutting-edge solutions, whether it's on our website, in our magazine or at our Mobile Marketing Summits. Giving a platform to companies that are breaking new ground in their market ...

Intel pens deal with the Olympics to showcase 5G, VR, AI and drones >> Mobile Marketing

6/24/2017 Intel + IOC Intel has signed a deal with the International Olympic Committee (IOC) to become an official Olympic partner through 2024.

9 Mobile Social Marketing Tips for Luxury Brands in China >> Online Marketing

6/23/2017 Short videos, which is expressive yet fragmented, will be the next opportunity for online marketing in China. The average time that Chinese online users spend on short videos each day was 68 minutes in 2016, according to data cited by Social Touch ...

Apple Pay Comes to Leading Restaurant Loyalty Program >> Mobile Marketing

6/23/2017 If you're not familiar, Punchh's Restaurant Marketing Cloud is the first platform that “bridges the gap” between restaurants and customers, “empowering restaurants to shape personalized offers that attract and engage more meaningfully with loyal ...

Diagnosis: mHealth | Mobile Marketing Magazine >> Mobile Marketing

6/23/2017 Like QR codes, Augmented Reality and beacons before them, the popularity of wearables seems to have plateaued in recent years. Devices that were once ...

Are Websites That Collect Visitors' Email Addresses Too Risky to Trust? >> Mobile Marketing

6/23/2017 Over 50% of websites collect visitors' email addresses, creating the possibility of privacy breaches. That's the opening salvo in a new report announcement from Clutch, a leading research and reviews platform for business services.

Amazon to charge $2.8m for NFL advertising packages | Mobile ... >> Mobile Marketing

6/23/2017 NFL Amazon is reportedly hoping to charge advertisers $2.8m (£2.2m) for packages including 30-second spots during the 10 Thursday night Football games it ...

YouTube introduces new VR video format, hits 1.5bn monthly viewers, and more >> Mobile Marketing

6/23/2017 YouTube VR180 YouTube has worked with its parent company's Daydream VR team to create a new video format designed to make VR content creation easier.

Awards Countdown: Check out Blis' winning entry from last year >> Mobile Marketing

6/23/2017 The winners will be announced in a lavish ceremony on 16 November at the Grange Tower Bridge Hotel in London, in what promises to be one of the highlights of the year for the mobile marketing industry. Check out pictures from last year's Awards ...

Tesla wants to create a music streaming service, while Apple wants to pay labels less >> Mobile Marketing

6/23/2017 Elon Musk Tesla Tesla is reportedly in talks with major labels within the music industry about creating its very own music streaming service.

Sega wants to be around Forever, as a host of its famous games land on mobile >> Mobile Marketing

6/23/2017 Sega wants to be around Forever, as a host of its famous games land on mobile ... Sega has begun releasing mobile versions of classic titles from its vast catalogue of games with the arrival of the first five games in its Sega Forever service.

Cannes Lions: Where's the Creativity? >> Mobile Marketing

6/23/2017 From my vantage point, away from the south of France back on the uncharacteristically hot shores of the UK, it has been Publicis Groupe's decision to pull all marketing and awards spend from the Lions next year, while WPP are considering how to handle ...

Search firm launches digital marketing arm >> digital Marketing

6/23/2017 Grand Rapids-based Harrison Gray Search & Consulting launched a digital marketing arm aimed to help small businesses better leverage social media.

Digital Marketing Manager >> digital Marketing

6/23/2017 The Fundraising and Marketing Directorate is a hugely ambitious and high-performing department, incorporating traditional fundraising with music, arts, culture, and gaming sectors.